Out of Use has managed to break the world record for domino with laptops. With 752 laptops, the environmental and recycling company is the new world record holder. To bring the attempt to a successful conclusion, they joined forces with domino fanatic Jens De Mol. With the record, they do 232 laptops better than the previous record held by Chinese giant Lenovo.
With this world record attempt, Out of Use wanted to emphasise its philosophy of maximum reuse of IT material. After all, discarded laptops can still get a second life, for a new owner, or in this 'fun' case for a world record attempt. By stimulating reuse, CO2 emissions are avoided. A subject that was central to the Glasgow Climate Change Conference the past two weeks.
In order to underline the sustainable character, Natuurpunt, Out of Use's partner, was chosen as charity. For each fallen laptop, 2m² of new forest will be planted in Flanders.
The world record has thus yielded a nice result of 1504m² new forest.
Mark Adriaenssens, CEO of Out of Use: "We are very pleased to have achieved this record. As a Belgian SME, this is something amazing. With this campaign, we want to show in a playful way that discarded appliances still have value. They can either be reused or recycled into secondary raw materials. It is also a call to companies to bring their discarded appliances to us, in order to contribute to a more sustainable world. Thanks to this record attempt, we can also plant an extra 1504m² of forest in Flanders together with Natuurpunt.
Jens Demol, domino fanatic and the brain behind this world record: "We did it. I am very enthusiastic, super happy and relieved that the record attempt succeeded. It has been a weekend to remember. I am very grateful for the very fine, smooth and pleasant cooperation with Out of Use. Without their enthusiasm, this record attempt would never have come about. In the end, it is a win-win-win situation in which together we have literally and figuratively contributed to more nature in Flanders."
Filip Hebbrecht, Natuurpunt: "We are very happy that we can plant more trees thanks to this nice action, with thanks to Out of Use. This world record attempt was the perfect moment to draw extra attention to our cooperation and to motivate companies, families and governments to donate their old ICT material to Natuurpunt. With a forestation degree of barely 11%, Flanders is the most forest poor region in Europe. We can do something about that in this way.